What is an SSL Certificate?
What is an SSL Certificate? In today’s digital world, online security is paramount. As more and more of our personal and financial information is exchanged online, the need for robust security measures is greater than ever. You have probably heard about SSL certificates and noticed the small padlock that appears in your internet browser when […]
Website Investments – How much are websites?
A few weeks ago we published an article about why it’s important to own a website. The top 6 reasons included: Your competitors most probably have a website. Having a website can increase productivity and reduce calls. Proving credibility as a business. You’re advertising 24 hours a day, 7 days a week! Professional Email Addresses. […]
The Importance of owning a Website
Why is owning a website important? There are several reasons as to why owning a website is important. These days, we still stumble across businesses that don’t have an online presence, which can be quite detrimental and destructive to revenue and sales. Every day, small businesses across Australia are missing out on income, simply because […]
SEM & SEO – What’s the difference?
If you have a website, you probably have heard of terms like SEM and SEO and may be wondering what the difference is, as they both sound alike! So, what are they? Firstly, SEM is Search Engine Marketing Search Engine Marketing is a form of paid marketing which website owners utilise to increase their website […]
10 Ways to Promote your Business Online
These days, there are several ways to promote your business online. Here, we look into some of the most popular ways of advertising your business, in order to drive traffic and increase revenue. Before you start sending traffic your way, we can’t stress enough about how important it is to have a fresh, sophisticated and […]
Top 5 Website Mistakes
What are 5 top mistakes made when launching a website? These days, with billions of domain names registered, with a large majority directing to websites, it’s largely important that your online presence is as good as it can be. Here, we look into the top 5 mistakes made when launching a website. Mistake #1 – […]
The importance of online reviews for your business, and how it can benefit your online presence
According to an online survey by Nielsen, online reviews play an important role in the decision making of more than 90 percent of customers today. Whether you are offering a service or product, potential customers who are new to your brand will more than likely research and read about you online through various websites, social media platforms and search […]
Google ‘mobile-geddon’ is on our doorstep already. Is your website mobile-friendly?
Why should you have a Mobile-friendly or Responsive website? Google has made a significant change to their search engine algorithm, bigger than Panda and Penguin updates. The change will affect website rankings when searching on a mobile device through Googles’ search platforms. Google having more than 60% of the search share market, is moving ahead […]
