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SEM & SEO – What’s the difference?

seo sem puzzle pieces out of a box

If you have a website, you probably have heard of terms like SEM and SEO and may be wondering what the difference is, as they both sound alike! So, what are they? Firstly, SEM is Search Engine Marketing Search Engine Marketing is a form of paid marketing which website owners utilise to increase their website […]

Search Engine Wars

Search engine logos - Google, Yahoo and bing

Search Engine Wars. Which one is right for you? There are so many search engines to choose from, ranging from All-Purpose and All-in-One Search Engines, to specialised search engines for areas including legal, accounting, country, real estate and medical. But which search engine is right for you? Only you can make that decision based on […]