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The History of Google Services

Google sign

Now, the most popular search engine and well-known for other products such as Android, Google originated in 1998 by two Ph.D students from the Standford University in California named Larry Page and Sergey Brin. While Google wasn’t the first search engine to exist, it did become the most widely used fairly quickly after. Google is […]

SEM & SEO – What’s the difference?

seo sem puzzle pieces out of a box

If you have a website, you probably have heard of terms like SEM and SEO and may be wondering what the difference is, as they both sound alike! So, what are they? Firstly, SEM is Search Engine Marketing Search Engine Marketing is a form of paid marketing which website owners utilise to increase their website […]

10 Ways to Promote your Business Online

promote business online

These days, there are several ways to promote your business online. Here, we look into some of the most popular ways of advertising your business, in order to drive traffic and increase revenue. Before you start sending traffic your way, we can’t stress enough about how important it is to have a fresh, sophisticated and […]