Search Engine Optimisation
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process that affects how and where a website is listed in the search results of search engines, for example Google, Yahoo, and Bing.
SEO is not a one-off exercise, it is something that needs to be maintained and changed over time to ensure it remains both relevant and effective for your website.
There are a number of elements that affect the SEO of a website, including, but certainly not limited to, structure and behind the scenes coding, keywords and meta tags.
How Do We Track Who Visits Your Website?
We use Google Analytics for all our web projects. Google Analytics tracks the traffic, or visitors, to your website. This information is displayed in an easy to understand format.
This valuable tool will help you work out how visitors are interacting with your website. You can see where visitors are from, which pages they visit, how they reached your website, and how long they stay on your website.
How Do We Help Your SEO?
The number one question when it comes to launching a website is “how do I get my website to appear first in Google?”. The answer is simple, you can’t. There are lots of things that can be done to help improve your search engine rankings, but there is no guarantee you will appear first.
Forerunner websites are built in a SEO friendly way. Our Team include meta tags, keywords and page titles, sitemaps, and also submits each website to search engines.
One of the most important contributing factors for good SEO is content. Your website needs readworthy, user friendly and search engine friendly content. Valuable content is considered to be ‘king’. You can provide the content, or you can work with our copywriter to produce great content for your website.
Don’t know where to start? Then our SEO audits might be right for you. Our Team will walk through your website, the front and back ends, run scans and review the elements affecting your SEO. A report will be generated outlining each element, why it is important and what it means. We also include recommendations on how you can improve various elements, which in turn should help your website’s SEO.
SEO Implementation & Report
This service involves auditing your website, both the front and back ends, reviewing each element. This service also implements the recommended changes found when reviewing your website. All changes implemented, and review notes, are presented in a report so you understand what has been done and for what reason. Further recommendations will also be included in the report.